Anna Hensel
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Experience

Modern Retail | Managing Editor | New York, NY | March 2021-Present
  • Edit three to four stories a day.
  • Work with a team of five reporters on how to source up and adhere to Modern Retail’s style.
  • Grow the Modern Retail brand by assisting with events and special editorial packages.
  • Write the DTC Briefing, a weekly newsletter on e-commerce startups.
  • Write other stories as needed. Broke news on Shopify acquiring influencer marketing startup Dovetale and Stitch Fix making changes to the work schedules of its stylists.

Modern Retail | Reporter | New York, NY | February 2019 - March 2021
  • Reporter for Digiday Media’s retail vertical, and then founding reporter for Modern Retail. Founded in June 2019, Modern Retail is a media brand covering the reinvention of the retail industry.
  • Published five stories a week. Broke news on Foot Locker-backed startup Super Heroic shutting down, and obtained exclusive audio of Stitch Fix executives announcing stylist layoffs
 
VentureBeat | Reporter | New York, NY | July 2017- February 2019
  • Launched “Heartland Tech” section in July 2017; took on the social media beat in March 2018.
  • Reported five to eight stories per week as well as a weekly newsletter. Broke news on Walmart’s tech hiring spree and Twitter locking out users due to a glitch with their birthdays.

Inc. | Assistant Editor | New York, NY | May 2015 -July 2017
  •  Started out as assistant to the editor-in-chief; promoted to Assistant Editor in April 2016.
  • Managed and edited a stable of approximately 30 contributors for Inc.com.
  • Wrote one to three stories per week for Inc.com. Reported the April 2017 cover story, “A Day in the Life.”
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Freelance | January 2014-July 2015
  • Freelance reporter on June 2015 ESPN story, “Lawyers, Status, Public Backlash Aid College Athletes Accused of Crime.”

Skills

Adobe Creative Cloud, Campaign Monitor, LexisNexis, Social Flow, WordPress, Website Analytics (Omniture, Chartbeat, Google Analytics, Parse.ly)

Education

Creighton University | Omaha, NE | May 2015
  • Bachelor of Arts in Journalism, News Track | German Minor | Honors Program
Danish Institute for Study Abroad | Copenhagen, Denmark | January-May 2013
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